Research In Process

Marketing + Design: application of marketing and relationship principles to design.

“Principles and Paradoxes of Design in Marketing,” with Stephen Gould, Baruch, NYU for submission to Journal of Marketing.

“Defining and Measuring Consumer Experience,” with Robin Cobbey, PhD.

“The Universality of Form: Visuals in Retailing and Services,” revise and resubmit for Journal of Retailing and Consumer Services.

“The Function of Form: A Study of Design/Consumer Interface” for submission to Journal of Marketing.

“Managing the Unintended Side Effects of Exchange,” with Frank Houston, Rutgers University at Camden, for submission to Journal of Macromarketing.

“Environmental Aesthetics: Beauty or Healing?” for submission to Journal of Business Research.

“Collecting Soul,” a photo-narrative of the meanings of possessions, with Chad Smith, OU Professor of photography and fine arts. Showings at the OU Museum of Art, Norman, OK, and at PhotoSpiva2000, Joplin, MO. Photos + text for submission to Journal of Consumer Research.

LifeShifts: interviews on expectations, crossroads, and alternative paths.

“Comparison and Contrast of Consumption between NetGen and Baby Boomers,” with Robin Cobbey, PhD.

Publications

ChangeArtist: a short photo narrative on metaphor and life change, using strategic planning principles, 2003.

Failing to Try to Consume: A Reversal of the Usual Consumer Research Perspective. Advances in Consumer Research, V24, 1997: 211-216, with Stephen Gould and Franklin F. Houston.

Informal and Formal Care for the Disabled Elderly: Decision Determinants and Their Implications. Health Marketing Quarterly, V15, 1996-97, with Robert F. Lusch.

Uncalculated Outcomes of Exchange: Continuing the Discussion. Journal of Macromarketing, V16 (Spring) 1, 1996: 73-88, with Franklin F. Houston.

Warnings for Health Care Products: A Communication Perspective. Health Marketing Quarterly, V12 (2), 1994: 65-75, with Russell W. Driver.

The Media Information Richness Model as a Prescription for Some Health Care Service Ills. Health Marketing Quarterly, V11 (3/4), 1994: 221-236, with Russell W. Driver.

Externalities of Exchange: Foundations for Future Study in Theory of Marketing Exchange, Frank Houston (ed.), 1994: 167-187, Quorum, with Dennis E. Garrett.

Externalities in Marketing: Uncalculated Outcomes of Exchange. Journal of Macromarketing, V13 (Fall) 2, 1993: 46-53.

A Study of Relationships Between Product Performance, Consumer Satisfaction/Dissatisfaction and Repeat Intentions. 1989 Dissertation.

Proceedings and Presentations

Integrating Structure and Affect in a Cooperation Model. 1996 Research Conference on Relationship Marketing, with Jule Gassenheimer and Frank Houston.

How Colleges Can Balance Faculty Career and Life Needs While Better Managing the Institution [presentation]. 1996 (Twentieth Annual) Conference of the Western Marketing Educators’ Association, with Russell W. Driver.

Visual Retailing [accepted for presentation, but withdrawn]. 1996 Conference of the Canadian and European Institutes of Retailing and Services.

The Universality of Form [abstract]. Proceedings of the 1996 AMA Winter Educator’s Conference.

Determinants of Formal and Informal Care for the Elderly [presentation]. 1994 Conference of the Canadian and European Institutes of Retailing and Services, with Robert F. Lusch.

Environmental Aesthetics: Beauty or Healing? [abstract]. Proceedings for the 13th Annual [1994] Conference of the Association for Advances in Health Care.

Combining Social Responsibility and Marketing Education: Why We Should and How We Might [presentation]. 1994 (Eighteenth Annual) Conference of the Western Marketing Educators’ Association, with Linda Stanley.

Warnings for Health Care Products: A Communication Perspective [abstract]. Proceedings for the 12th Annual [1993] Conference of the Association for Advances in Health Care, with Russell W. Driver.

The MIR Model as a Prescription for some Health Care Service Ills [abstract]. Proceedings for the 11th Annual [1992] Conference of the Association for Advances in Health Care, with Russell W. Driver.

The Transacted Product/Service Concept [presentation]. 1990 Southern Marketing Association Conference, with Lakshmi K. Thumuluri.

Externalities of Marketing: A Redefinition of the Concept [abstract]. Proceedings of the 1988 AMA Winter Educator’s Conference.

Use of Intangible Cues in Evaluating Services: A Comparison of Professionals and Nonprofessionals. Proceedings of the 1986 Southwestern Marketing Association Conference [JoNel Ingwerson].

The Product Life Cycle: Issues and Applications [presentation]. 1986 Southwestern Doctoral Consortium [JoNel Ingwerson].