Product-related communication consulting

Proactive

Assisting in developing maximally effective information dissemination, identity, and branding programs.

Reactive

Analyzing the effectiveness of communications (e.g., warnings), often within the context of litigation.

May include:

• Branding and identity
• Advertising, packaging, and other communications
• Employee and/or channel member training
• Warnings, instructions, and labeling

Involves understanding academic theories, principles, and concepts (e.g., of communication, psychology, sociology, etc.) and scientific, industry, and government literature as related to product, consumer, or use.

Involves understanding the variables and characteristics of:

• Product design
• Manufacturing
• Marketing
• Servicing
• Consumer/User
• Use situation: content and context
• Industry
• Communication process
• Communication environment

Companies advised include AMC Jeep, GM, Chrysler, Michelin, Firestone, Goodyear, Hardy’s, Phillip Morris, Springs Window Coverings, Miller Electric, Rego, Manchester Tank and Equipment, Lonestar Sand, Nissen Gymnastics Equipment, ICI Chemical, and American Business Forms.

For warnings cases, this may be via some of the largest and most prestigious law firms in the US.