Expertise
JoNel Mundt, PhD, principal
Educational background:
- PhD in marketing and business
- Doctoral emphases
- marketing strategy
- environmental analysis
- research methods
- Dissertation: “A Study of Relationships Between Product Performance, Consumer Satisfaction/Dissatisfaction and Repeat Intentions” (1989)
- Post-doctoral study: design, creativity, innovation, visual communication, learning, and architecture-related topics
- MBA [emphasis: communication]
- BA: Business Administration
Work experience includes:
- Consulting, researching, publishing, and teaching in strategic marketing, marketing management, consumer behavior, exchange relationships, image, communication, and design.
- Retail store ownership (houseware/gift/paper/entertaining products); industrial buying (OEM); technical writing (wiring, electronics, personnel administration, the arts); personnel management.
- Lifelong professional/personal interest, experience, and study in marketing, design, art, architecture, fashion, furniture, housewares, and visual communication industries.
- Lifelong interest in and study of cultures and consumers. Product, market and user research, both qualitative and quantitative.
Strategic alliances or working relationships comprise, in part:
- Market research firms
- Design researchers, designers, and design consultants
- Communication, psychology, and sociology professionals
- Other business professionals
- Product (e.g., its manufacturing, marketing, and servicing)
- Design variables and characteristics
- Industry and consumer environmental variables and characteristics
- Use situation (e.g., content and context)
- Consumer/user (e.g., his or her intervening characteristics)
- Effects of key elements of the communication process (e.g., sender, receiver, content, method, context, and process)
- Effects of communication environment surrounding product, consumer, and use
- Scientific, industry, and government literature as related to product, consumer, or use
- Academic theories, principles, and concepts (e.g., of communication, psychology, sociology, etc.)
