Strategic marketing

Proactively creating vision and identifying: client’s mission; product/market opportunities and threats; client strengths and weaknesses; strategic alternatives and their evaluation; etc.

Product development and ‘offering’ refinement

Identifying product/market opportunities; analyzing and refining existing “offerings”; generating, developing and evaluating new offering ideas; etc.

Consumer analysis

Analyzing, designing, and/or measuring consumer experience (”finding the story”); identifying the how, what, when, where, and why of consumer product purchase, use, and disposal; user research.

Environmental trends analysis

Analyzing the various environments that affect business (e.g., socio-cultural, demographic, technological, legal/political, economic, competitive, natural environments), with a goal of identifying market opportunities and threats.

Market and needs analysis

Analyzing the marketplace (to include consumers and competitors) for unserved needs and market gaps-hence, opportunities; identifying information gaps and research needs.

Market Research

Designing research programs; answering research questions (primary use of qualitative and/or ethnographic techniques; strategic alliances with quantitative market research firms).

Communication Consulting

Determining the most effective way to communicate; identifying corporate identity and branding issues; analyzing, proactively or reactively (i.e., litigation), product-related communications such as: product warnings; instructions; labeling; employee and/or channel member training; advertising, packaging, and other explicit or implicit communications.

Other customized research

Other customized research and consulting related to marketing, design, consumers, products, services, environments, and communications, to include training, education, and professorial functions.